Demonstrating intention to profit from arts activities
Further, the ATO
recognises that in the case of an arts business, which is a notoriously high
risk commercial activity where there is more variability between the cost of
creating the art and its commercial value, it may often be difficult to assess
whether a profit motive exists solely from whether a profit has in fact been
made by the activity. Therefore, further activity tests are applied to
determine whether a taxpayer has a genuine intention to profit from their arts
activities, these being:
· endeavouring to bring the art work or service to relevant markets
;
· creating or enhancing industry contacts (for example gallery
owners, art dealers, literary or performing arts agents, critics);
· offering art work for sale as well as actual sales of art work to
the public;
· offering expert services through commission or consultancy;
· related income seeking activities (other than direct sales)
including applying for grants, awards, patronage, commissions, and so on;
· making their art work accessible to the public through activities
designed to raise the profile of the taxpayer as an artist; for example:
publicly exhibiting art works; creating works for public performance,
contributing written work for publication;
· entering art competitions, residencies and award events;
· undertaking research into the proposed arts business and
consultation of experts (art experts or business advisers) prior to and during
the activity; and
· reputation building as part of an overall intention to make a
profit.
The ATO further
recognises the potential for arts businesses to have periods where minimal or
no income is produced, and it recognises this business indicator in the
following ways:
· the artist practises their arts skills in the manner and for the
time required to maintain a high professional standard;
· the arts activity is conducted with sufficient regularity to
demonstrate a commitment to engage in a business, not just indulge a hobby or
pastime;
· the artist regularly participates in activities designed to
promote their art work and/or build their reputation as an artist. Depending on
the type of art work involved, this can include such things as the setting up
of a website to display their works; circulation of invitations to art openings
or exhibitions; or entering art competitions; and
· the artist engages in a systematic application of their skills
across a variety of artistic endeavours.
As an “arts business” however you must be concerned with the view
of the ATO in borderline cases. In
such cases it will be necessary for a taxpayer to be able to demonstrate
regular attempts to promote themselves and their artwork to the public, for the
purpose of finding or creating markets for their artwork.
For further information
please feel free to contact us at Financial Control and Management.